Viajeros Piratas, the Spanish branch of Holiday Pirates, offers discounted flights, hotels, and vacation packages, bringing affordable travel deals to Spanish-speaking audiences.
Viajeros Piratas
Contribution
Dec 2023Project Type
PersonalPR Planning
Three-Month PR Roadmap: Building Brand Visibility in Spain [Sample]
The goal is to design a three-month PR roadmap (July, August, and September) tailored to Spain, aligning each month's themes with strategic PR activities that engage target audiences. The roadmap will identify key media outlets and propose specific measures to amplify brand visibility and activities. These efforts will ensure consistent, impactful messaging while highlighting the HolidayPirates Group's relevance and expertise in travel.
Concept Development
Definition of Objective
Established clear goals for PR efforts: increasing brand awareness across the Spanish peninsula during July, August, and September.
Trends
Identified key trends to shape messaging that resonates with the target audience.
Segment Target Group
Considered the diverse interests and concerns of each group to craft content that engages and speaks directly to them.
Themes
Developed article themes aligned with trends and audience needs, creating narratives that enhance engagement.
Media Target
Selected platforms to effectively reach the target audience, using a mix of social media,
traditional media, and influencer marketing for maximum impact.
Data/Measures
Defined key metrics to track audience response and adjusted strategies based on performance.
Branding
Ensured consistent branding across all platforms, aligned with the established themes to reinforce brand identity.
Events
Identified key events to enhance brand reputation and foster stronger community connections.
